Seminar on B2B Branding

The Welingkar Institute of Management, Bangalore and FICCI FLO is jointly hosting a one-day seminar on B2B Branding.

This one day event would be featuring good practices in the space of Corporate Brand Management. Speakers include: Sachin Mulay (GM, Strategy Marketing at Wipro); Raghu B. Viswanath (MD of Vertebrand), Pandrang Row (Partner at Vertibrand), and Dr. Githa Heggde (Head of Marketing at Welingkar School).

The areas addressed would be:

• Importance of branding for B2B,
• Developing a good/ strong brand,
• A company's intelligence and personality
• What is means for corporate brand, design, creativity and difference it can make to corporate brand.

The venue for the event is the campus of Welingkar Institute of Management, Electronic City, Bangalore.

The even fee is: Rs. 1,500 for Corporate Executives, Rs. 1,000 for Academicians, and Rs. 500 for students. To register for the session, write to: Soumya Chakraborty.